Introduction
Guangdong Rhino New Material Technology Co., Ltd. (广东丽诺新材料科技有限公司), also known as Rhino or Lino, is a Chinese plastics recycling and post-consumer recycled (PCR) materials company headquartered in Wuhe Town, Guangning County, Zhaoqing, Guangdong Province. The company’s core business is the collection, sorting, washing, crushing, compounding, and modification of recycled plastics, with product lines spanning PC, PS, ABS, PP, PE, PET, PA, POM, PMMA, and related recycled and modified materials.
Rhino is positioned in the plastics industry as a specialist recycler and compounder rather than a primary resin producer. Its operating model combines front-end waste-plastics preprocessing with back-end extrusion and compounding, supported by industrial-scale sorting, environmental treatment systems, and quality-control instrumentation. The company has reported annual capacity of about 210,000 tons and operates a closed-loop system intended to convert waste plastics into industrial feedstock and, in some cases, finished products such as PET strapping and Lino Brick.
Founded in 2001 under its earlier name Lisu Company, Rhino has developed into a circular-materials business aligned with China’s waste-plastics resource-utilization policies and broader global demand for recycled polymers. Its certifications and public profiles indicate a focus on ISO 9001, ISO 14001, GRS, cleaner production, and compliance with China’s industrial standards for the comprehensive utilization of waste plastics.
History and Development
Rhino traces its origins to 2001, when it was established under the predecessor name Lisu Company.
A major step in its development was the expansion into a more integrated recycling model in Guangdong, where the company built operations in the South-China Recycle Resources Industrial Park in Zhaoqing and connected waste-plastic recovery with downstream modified-material production.
The company’s public reporting also indicates a later restructuring into the Rhino Group structure in 2022, alongside related new-material and industrial-park activities, reflecting a broader platform strategy rather than a single-site recycling business.
Another notable milestone was recognition in China’s environmental and technology system: the company was identified as a high-tech enterprise and has been listed in provincial high-tech enterprise notices. It also obtained recognition related to green sorting center standards and, in 2024, OBP (ocean-bound plastic) certification, underscoring a growing emphasis on traceable recycled feedstock and environmental credibility.
Business Operations and Segments
Rhino’s business model centers on plastic circularity, with operations that cover most of the recycled-plastics value chain.
- Waste-plastics sourcing and preprocessing: collection and supply-chain coordination for recycled feedstock.
- Sorting and cleaning: front-end crushing, washing, color sorting, and material sorting for post-consumer and other waste plastics.
- Compounding and modification: downstream production of modified recycled pellets and compounds using single-screw and twin-screw extrusion lines.
- Industrial and terminal products: some reporting indicates end products such as PET strapping and Lino Brick in addition to recycled resin pellets.
The company’s tax and government filings identify its product scope as including modified recycled plastics, recycled plastic pellets, recycled flakes, plastic crushed material, recycled plastic products, and products derived from plastic chemical recycling.
Products and Technologies
Rhino’s product portfolio is centered on PCR plastics and recycled-compounded materials for industrial use.
| Product category | Examples mentioned in public sources | Typical positioning |
|---|---|---|
| Recycled engineering and general-purpose plastics | PCR PC, PCR ABS, PCR PP, PCR PE, PCR PET, PCR HIPS | Feedstock for molded parts and compound applications |
| Blended or modified recyclates | PC/ABS, modified recycled special materials | Performance-tuned compounds for processing and end-use requirements |
| Intermediate recycled forms | Recycled pellets, flakes, crushed material | Supply to processors and compounders |
| Finished or semi-finished products | PET strapping, Lino Brick | Selected downstream circular-economy applications |
Technically, the company reports a processing chain that includes advanced crushing and washing equipment, color and material-sorting machines, wastewater and exhaust-gas treatment systems, and 16 single- and twin-screw extrusion lines for modification and compounding. Earlier reporting also described near-infrared automatic sorting, electrostatic sorting, and color sorting equipment, suggesting the company uses a mixed-sorting approach to improve material recovery and purity.
This equipment base is significant because recycled-plastics quality depends heavily on contamination control, melt stability, and consistent resin properties. Rhino’s emphasis on sorting, washing, and compounding indicates an attempt to move beyond simple mechanical recycling toward value-added recycled materials with more stable performance for industrial customers.
Applications and End Markets
Rhino’s recycled and modified plastics are reported to serve several downstream sectors, especially those requiring cost-effective and sustainability-oriented material substitution.
- Automotive parts and accessories
- Electronics and electrical products
- Home appliances
- Packaging and cosmetic packaging
- Daily-use consumer goods
- Toys
- Chemical-fiber and packaging-related applications
The company’s public materials also indicate links to large-scale event and promotional applications, including recycled materials used in products associated with the 15th National Games in China. These examples suggest a strategy of combining industrial resin supply with visible, branded circular-economy use cases.
Global Presence and Market Position
Rhino’s headquarters and principal operations are in Guangdong, a province that is one of China’s most important manufacturing and export hubs. The company has also been described as having production bases in Zhaoqing and Foshan, supporting a regional operating footprint within the Pearl River Delta industrial ecosystem.
Public profiles and trade-show references suggest that Rhino participates in international plastics and recycling platforms, including Chinaplas-related exhibitor listings, which supports its market visibility among processors and buyers seeking recycled materials. Its product range and certifications also indicate readiness to serve customers that require traceable recycled content, especially where procurement standards reference GRS or similar frameworks.
Industry reporting describes Rhino as a substantial Chinese recycler with annual processing capacity of about 210,000 tons and monthly production around 3,000 tons in 2026, though these figures should be understood as company-reported or media-reported operational data rather than independently audited market share measurements.
Sustainability and Environmental Initiatives
Rhino’s business is explicitly tied to environmental and circular-economy objectives. The company states that it operates a recycling system covering waste-plastic recovery, sorting, cleaning, crushing, granulation, modification, and terminal products, with the stated aim of reducing plastic pollution.
Its sustainability profile includes:
- ISO 14001 environmental management certification
- ISO 9001 quality management certification
- GRS certification for recycled-content traceability
- Recognition as a cleaner production enterprise
- Qualification under China’s industrial standard conditions for comprehensive utilization of waste plastics
- OBP certification reported in 2024 for ocean-bound plastic-related recycling organization standards
Rhino has also been described in industry reporting as building a broader circular system that connects collection, green sorting, recycled raw materials, deep processing, and downstream products, with a stated role in supporting “waste-free city” initiatives and low-carbon industrial development.
Financial Performance and Economic Impact
Publicly available information suggests that Rhino has become a meaningful regional player in Guangdong’s recycled-plastics economy. A 2022 industry report stated that the company’s annual revenue reached RMB 400 million in 2021, while more recent reporting points to continued scaling of order volumes and output.
The company’s economic impact is visible in three areas:
- Resource recovery: diversion of waste plastics from disposal and low-value handling into material reuse.
- Industrial supply: provision of recycled feedstocks to plastic processors and manufacturers.
- Local employment and industrial clustering: its Zhaoqing operations are integrated into a regional recycling and new-materials park model.
Government and tax filings also show the company associated with registered waste-plastics utilization categories and output types, reinforcing its role in China’s regulated recycled-materials sector.
Leadership and Corporate Governance
Rhino’s public-facing materials emphasize industrial management systems, quality assurance, and compliance-oriented operations rather than detailed executive disclosure. The company’s governance profile is therefore most clearly reflected through its certifications, regulatory qualifications, and industrial-standard recognition.
The available information indicates a corporate structure that has evolved from a predecessor enterprise into a broader Rhino group platform, with related activities in new-materials development and industrial-park investment and operation. Public sources also identify the company as a manufacturer with an organized workforce and formal management systems, although detailed board or shareholder information is not prominent in the available materials.
Innovations and Future Outlook
Rhino’s future prospects are closely tied to three industry trends: rising demand for recycled-content plastics, tighter environmental regulation, and customer preference for traceable low-carbon materials.
The company appears to be pursuing several innovation directions:
- Higher-value PCR compounds, including blends such as PC/ABS and other modified recycled materials.
- Traceability and certification, including GRS and OBP-linked credentials.
- Integrated circular manufacturing, combining collection, preprocessing, compounding, and terminal applications.
- Application diversification, with products used across automotive, electronics, appliances, packaging, and consumer goods.
Recent reporting suggests continued production expansion, with management targeting further revenue growth and higher annual order volumes in 2026. In a market where recyclers must balance feedstock variability, quality consistency, and regulatory scrutiny, Rhino’s integrated equipment base and certification-heavy operating model may remain central to its competitiveness.
Summary
Guangdong Rhino New Material Technology Co., Ltd. is a Guangdong-based recycled-plastics and PCR materials producer that has developed an integrated operation spanning sorting, washing, crushing, modification, and downstream product manufacturing. Its role in the plastics industry is shaped by China’s circular-economy policies and by demand from manufacturers seeking recycled engineering and general-purpose plastics with verified environmental credentials.
References
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CPS+ eMarketplace. (n.d.). GUANGDONG RHINO NEW MATERIAL TECHNOLOGY CO., LTD.GUANGDONG RHINO NEW MATERIAL TECHNOLOGY CO., LTD.. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1006373Link