YIBIN TIANYUAN HAIFENG HETAI CO., LTD.

Introduction

Yibin Tianyuan Haifeng Hetai Co., Ltd. (宜宾天原海丰和泰有限公司) is a Chinese chemical manufacturer based in Yangchun Industrial Park, Jiang’an County, Sichuan Province. The company operates within the titanium dioxide (TiO₂) pigment segment of the plastics and chemicals industries and is associated with Yibin Tianyuan Group, whose broader portfolio includes chlor-alkali chemicals, PVC-related materials, fine chemicals, construction materials, and new-energy products.

Haifeng Hetai is principally identified with rutile-grade titanium dioxide produced through the chloride process, a technology that uses chlorinated titanium feedstocks and high-temperature oxidation to manufacture white pigment. Company-related trade and professional-profile information describes production capacity of approximately 100,000 tonnes per year, although this figure should be treated as a company-associated operating claim rather than an independently audited market statistic.

Titanium dioxide is an important functional additive for plastics because it provides whiteness, opacity, brightness, and ultraviolet-light scattering. The company therefore occupies an upstream position in the plastics value chain, supplying pigment manufacturers and processors that produce pipes, profiles, films, sheets, molded parts, masterbatch, coatings, inks, and other products.

History and Development

Haifeng Hetai forms part of the industrial development of Yibin Tianyuan Group, an enterprise established in 1944 and headquartered in Yibin, Sichuan. The group developed from chlor-alkali manufacturing into a diversified chemical organization with activities extending into PVC materials, fine chemicals, titanium dioxide, construction materials, and new-energy materials.

Key development milestones include:

• Formation within the Tianyuan industrial system: Haifeng Hetai was established as a specialized operating company serving the group’s expansion into titanium dioxide and related new-materials production.
• Adoption of chloride-process technology: The company developed its principal titanium dioxide manufacturing capability around the chloride route, which is generally associated with high-purity rutile pigment and demanding process-control requirements.
• Expansion of commercial participation: The company has participated in CHINAPLAS-related business listings since at least 2016, indicating sustained engagement with international plastics and rubber markets.
• Integration into Tianyuan’s broader materials strategy: Recent group activities place Haifeng Hetai alongside chlor-alkali, lithium-related, and other new-materials operations within an industrial structure intended to connect chemical feedstocks with downstream applications.

Business Operations and Industrial Position

Haifeng Hetai’s principal business is the production and sale of titanium dioxide pigment. Unlike a plastics processor that converts polymers into finished goods, the company supplies a performance-enhancing mineral pigment used by processors and compounders.

Its position in the industry can be summarized as follows:

• Upstream materials supplier: It provides pigment used in polymer compounding, masterbatch production, extrusion, injection molding, calendaring, and coating applications.
• Part of an integrated chemical group: Its relationship with Yibin Tianyuan Group connects titanium dioxide production with chlor-alkali and other chemical activities.
• Export-oriented manufacturer: Trade records identify exports of titanium dioxide to markets including Canada, the United States, Vietnam, Sri Lanka, Pakistan, and other destinations, although shipment databases represent recorded transactions rather than a complete measure of total sales.
• Participant in a competitive global pigment market: The company operates alongside Chinese and international producers supplying rutile and anatase grades to plastics, coatings, paper, and related industries.

The company’s commercial significance depends on pigment quality, consistency, production efficiency, feedstock security, environmental performance, and its ability to meet customer specifications across different polymer systems.

Products and Technologies

Titanium Dioxide Pigment

The principal product associated with Haifeng Hetai is rutile titanium dioxide, including grades identified in trade records by product codes such as TYR-588. Rutile TiO₂ is widely selected where high opacity, brightness, weatherability, and efficient light scattering are required.

In plastics, relevant performance characteristics include:

• High refractive index and strong hiding power
• Controlled particle-size distribution
• Brightness and neutral color tone
• Dispersion in polymer melts and liquid carriers
• Resistance to heat, light, and weathering
• Compatibility with surface-treatment systems and polymer additives

The final suitability of a pigment depends not only on its chemical purity but also on particle morphology, surface treatment, aggregate control, moisture content, and dispersion behavior.

Chloride-Process Manufacturing

The chloride process generally converts titanium-bearing raw materials into titanium tetrachloride, purifies the intermediate, and oxidizes it to titanium dioxide at high temperature. The resulting pigment is then subjected to finishing operations such as cooling, milling, surface treatment, classification, and packaging.

Process capabilities relevant to industrial customers may include:

• Chlorination and purification of titanium-bearing feedstocks
• High-temperature oxidation
• Gas–solid separation and recovery
• Fine grinding and particle classification
• Inorganic or organic surface treatment
• Bulk or bagged product handling

Chloride-process production can provide strong control over pigment purity and rutile-grade performance, but it requires sophisticated corrosion-resistant equipment, tightly controlled reaction conditions, chlorine management, and effective treatment or recovery systems.

Product Identification and Trade

Commercial shipment records associate the company with titanium dioxide products under the HS 320611 category, which covers titanium dioxide pigments containing at least 80 percent by weight of TiO₂, calculated on dry matter. Such trade classifications confirm the product category but do not, by themselves, establish the complete technical specification of individual grades.

Applications and End Markets

Titanium dioxide supplied by Haifeng Hetai can serve several industrial markets:

In plastics processing, pigment performance is influenced by the resin, processing temperature, residence time, screw design, shear history, and the use of dispersing agents. Masterbatch producers commonly assess pigment loading, dispersion quality, filter-pressure behavior, and color strength before approving a grade for industrial production.

Global Presence and Market Position

The company is located in Sichuan, an important chemical-manufacturing region in southwestern China. Its parent group’s headquarters and wider industrial base are in Yibin, while Haifeng Hetai’s production site is associated with Yangchun Industrial Park in Jiang’an County.

Available trade records indicate international shipments of titanium dioxide, with documented export destinations including North America, Southeast Asia, South Asia, and other markets. These transactions demonstrate participation in cross-border supply chains, but shipment-based datasets should not be interpreted as a complete representation of market share, production volume, or annual revenue.

The company’s competitive position is shaped by several factors:

• Access to titanium-bearing raw materials and chemical feedstocks
• Technical control of chloride-process production
• Stable pigment quality across batches
• Logistics from inland Sichuan to domestic and overseas customers
• Compliance with environmental, safety, and chemical-transport requirements
• Ability to supply grades tailored to plastics, coatings, and other end uses

China is a major global base for titanium dioxide production, and the domestic market includes both sulfate-process and chloride-process manufacturers. Chloride-process capacity is strategically relevant because customers in plastics, coatings, and specialty materials often seek high-purity rutile pigments with consistent optical and weathering properties.

Research and Development

Research and development at Haifeng Hetai is closely connected with pigment performance, process efficiency, and the broader technical capabilities of Tianyuan Group. Areas of technical importance include:

• Improvement of chloride-process reaction and purification control
• Particle-size and morphology management
• Surface-treatment development for improved dispersion and weatherability
• Reduction of energy and material consumption
• Recovery and reuse of chlorine-containing process streams
• Adaptation of pigment grades to polymer, coating, and masterbatch requirements

For plastics customers, product development typically involves more than measuring TiO₂ content. Important evaluation criteria include color strength, undertone, dispersion, melt filtration, thermal stability, and interaction with stabilizers, plasticizers, and other additives.

Sustainability and Environmental Management

Titanium dioxide production is resource- and energy-intensive, and chloride-process facilities must manage chlorine-containing intermediates, high-temperature operations, acidic or corrosive streams, solid residues, and wastewater. Environmental performance therefore depends on process containment, recovery systems, emissions control, waste treatment, and safe handling procedures.

The company’s sustainability context includes:

• Chlorine recovery and process-gas management
• Control of particulate and gaseous emissions
• Treatment and recycling of process water
• Management of titanium-bearing residues and other solid by-products
• Energy-efficiency improvements in oxidation, finishing, and utilities
• Safe transport and storage of chemical intermediates and finished pigment

Tianyuan Group presents its industrial structure as connecting chlor-alkali, new-energy, and new-materials businesses, an arrangement that can support feedstock integration and resource efficiency. At the same time, the environmental profile of titanium dioxide depends on site-specific operating data, regulatory compliance, energy sources, and the treatment of process residues. Product users increasingly assess these factors alongside pigment price and technical performance.

Financial Performance and Economic Impact

Haifeng Hetai’s publicly accessible company-level financial information is less extensive than that of a separately listed corporation. Recorded trade data nevertheless show international commercial activity, including approximately US$3.09 million in recorded export value across 34 shipments from January 2022 through September 2025 in one shipment database. Such figures reflect only the transactions captured by that database and should not be treated as audited revenue or total export turnover.

The company contributes economically through:

• Manufacturing employment in Sichuan
• Demand for titanium-bearing raw materials, chemical inputs, equipment, and logistics
• Export sales of industrial pigment
• Support for downstream plastics, coatings, paper, and chemical-processing customers
• Participation in the industrial ecosystem surrounding Yibin Tianyuan Group

Its performance is exposed to fluctuations in titanium feedstock prices, energy costs, freight rates, exchange rates, construction activity, coatings demand, plastics production, and international trade conditions.

Quality Management and Product Qualification

Titanium dioxide customers generally qualify products through technical testing and batch-to-batch comparison. Relevant quality-control parameters may include:

• TiO₂ content and chemical purity
• Rutile conversion
• Particle-size distribution
• Brightness and undertone
• Oil absorption
• Moisture and volatile content
• Dispersion behavior
• Color strength
• Surface-treatment consistency
• Weathering and thermal-performance characteristics

For plastics applications, customers may also conduct extrusion, injection-molding, film, and masterbatch trials. Consistent packaging, traceability, technical documentation, and reliable delivery are important components of supplier qualification.

The group identifies titanium dioxide, including rutile-grade material produced through the chloride process, among its major chemical products. Specific certifications should be assessed at the product, facility, and market level because certification scope can differ between management systems, grades, and export jurisdictions.

Innovations and Future Outlook

Haifeng Hetai’s future development is likely to be influenced by both technical and market trends in the plastics industry. These include:

• Demand for higher-opacity pigments that reduce dosage or improve coverage
• Greater use of durable and weather-resistant materials in construction and infrastructure
• Growth in engineered plastics, films, and lightweight components
• Customer requirements for improved dispersion in recycled and compound-based polymers
• Pressure to reduce energy use, emissions, and process waste
• Increased scrutiny of chemical traceability and product sustainability
• Expansion of chloride-process capacity within China’s advanced-materials sector

The company’s integration with Tianyuan Group provides a platform for chemical, materials, and new-energy cooperation. Its long-term competitiveness will depend on maintaining stable pigment quality, improving process economics, strengthening environmental controls, and responding to increasingly differentiated requirements from plastics compounders and masterbatch producers.

Summary

Yibin Tianyuan Haifeng Hetai Co., Ltd. is a Sichuan-based titanium dioxide manufacturer associated with Yibin Tianyuan Group. Its principal role in the plastics industry is as an upstream supplier of rutile TiO₂ pigment used to provide whiteness, opacity, brightness, and light-scattering performance in polymers and related materials.

The company’s identity is defined by its chloride-process technology, participation in international pigment trade, connection with a diversified chemical group, and position within China’s expanding advanced-materials sector. Its principal strategic challenges are common to the titanium dioxide industry: controlling energy and feedstock costs, maintaining consistent technical quality, meeting environmental requirements, and serving increasingly specialized applications across global plastics and coatings markets.

References

• •

  CPS+ eMarketplace. (n.d.). YIBIN TIANYUAN HAIFENG HETAI CO., LTD.YIBIN TIANYUAN HAIFENG HETAI CO., LTD.. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1037721Link