Introduction
Shandong Longtuo New Material Co., Ltd. (山东龙拓新材料有限公司) is a Chinese plastics materials company specializing in masterbatches and related polymer additive products, including black, color, white, and defoaming masterbatches. The company is based in Wudi County, Binzhou, Shandong, within the Yellow River Delta and Bohai Blue Belt development zones, and positions itself as a producer of high-volume, industrially supplied color and functional concentrates for the plastics processing sector.
Longtuo’s business model is centered on the formulation and compounding of masterbatch products used to impart color, opacity, and process or performance functions to plastics during conversion. Its reported manufacturing platform includes self-developed high-torque, high-speed twin-screw production lines, and its products are used in applications such as blown film, injection molding, pipes, sheets, and wire and cable. The company reports an annual output capacity of more than 70,000 tons, registered capital of 51.755 million yuan, and sales exceeding 200 million yuan, indicating a sizable position among regional masterbatch suppliers in China’s plastics additives market.
History and Development
Shandong Longtuo New Material was established as a new-generation plastics materials project in the late 2010s, with construction linked to a planned 70,000-ton-per-year green plastic masterbatch program in Wudi County Development Zone. Reporting on the project described an initial phase beginning in 2019, followed by subsequent expansion planning aimed at scaling production and adding more automated color masterbatch lines.
A key development milestone was the company’s transition from project construction to industrial-scale output, with public reports describing an early capacity of 30,000 tons per year and a later design target of 70,000 tons per year after expansion. Company materials also describe the use of a modernized production base of approximately 100 mu and a factory layout designed around production workshops, research and development space, and logistics support functions.
The company has also become active in the wider masterbatch industry community. It has been listed in professional exhibitor directories and appeared in national technical exchange meetings for plastics coloring and masterbatch processing, reflecting its participation in China’s broader color masterbatch supply chain.
Business Operations and Segments
Longtuo’s core business is the production of masterbatch concentrates, which are pellets or granules containing high concentrations of pigment, additives, or functional ingredients dispersed in a polymer carrier resin. The company’s stated product family includes:
- Black masterbatch
- Color masterbatch
- White masterbatch
- Defoaming masterbatch
- Functional color masterbatch
- Filling masterbatch
The company presents its operations as integrated from formulation through production, with in-house development of equipment and production lines for high-throughput compounding. This approach is consistent with masterbatch manufacturing, where dispersion quality, batch consistency, feeding accuracy, and thermal control are critical to downstream processing performance.
Longtuo’s listed commercial reach includes domestic sales across China and exports to multiple overseas regions, including Canada, South Korea, Southeast Asia, Africa, and Europe. The company therefore appears to operate as both a domestic supplier and an export-oriented compounder serving regional plastics processors.
Products and Technologies
Longtuo’s product portfolio is built around masterbatch systems used to modify the appearance or performance of plastic articles during extrusion or molding.
| Product type | Typical function | Relevant processing notes |
|---|---|---|
| Black masterbatch | Provides jetness, UV screening support, and uniform coloration | Used widely in film, pipes, and general-purpose molding |
| Color masterbatch | Delivers custom color matching and visual consistency | Requires pigment dispersion and color stability |
| White masterbatch | Provides opacity and whiteness | Commonly based on titanium dioxide loading systems |
| Defoaming masterbatch | Aims to reduce bubbles and moisture-related defects | Longtuo describes it as suitable for PE and PP recycled plastics and notes its role in reducing bubbles, moiré, cracks, and spots caused by moisture |
| Filling masterbatch | Lowers cost and can modify stiffness or processing behavior | Typically used in film and molded products |
| Functional color masterbatch | Combines color with performance additives | Can support application-specific formulations |
The company states that it independently develops and produces high-torque, high-speed twin-screw production lines, a process platform commonly used for high-dispersion masterbatch compounding because of its strong mixing capability and throughput control. Industry reports also describe its factory as using domestically advanced double-machine and digitalized masterbatch production equipment, with a stated aim of improving production efficiency and product competitiveness.
Its products are reported to be used in blown film, injection molding, pipe extrusion, sheet production, and wire and cable applications, which are among the principal end-use areas for masterbatch consumption in plastics processing.
Applications and End Markets
Longtuo’s published application scope indicates service to several major plastics conversion segments:
- Film blowing, including packaging film and agricultural film applications.
- Injection molding, where color and additive consistency are important for appearance and process stability.
- Pipes and profiles, which often require durable colorants and stable dispersion.
- Sheets and plates, including general industrial and packaging uses.
- Wire and cable, where color coding and polymer consistency are important.
The company’s defoaming and moisture-control products also indicate a relationship with recycled polyolefin processing, a segment where masterbatch additives are often used to manage defects associated with variable raw material quality. This places Longtuo within a wider industry trend toward enabling the use of recycled feedstock in conventional plastics processing.
Global Presence and Market Position
Longtuo reports that its products are sold across China and exported to multiple overseas markets, including North America, East Asia, Southeast Asia, Africa, and Europe. This suggests a business model that combines domestic supply with regional export channels, typical of Chinese masterbatch manufacturers serving both general plastics processors and specialized converters.
Within China’s plastics additives ecosystem, the company is positioned as a mid-sized masterbatch manufacturer with significant production capacity and an emphasis on automation, quality control, and product diversification. Its participation in plastics trade platforms and industry meetings further indicates integration into the competitive masterbatch market, where formulation capability, color matching, and supply reliability are major differentiators.
Research and Development
Longtuo identifies itself as a technology-oriented enterprise and states that it has developed its own production equipment for masterbatch manufacturing. It has also been recognized as a national high-tech enterprise, a Shandong science-and-technology-oriented SME, and an innovation-oriented SME.
The company’s reported R&D and technical direction includes:
- Development of high-efficiency twin-screw compounding lines.
- Expansion toward digitalized color masterbatch production lines.
- Formulation of functional and defoaming masterbatches for demanding processing conditions.
Its involvement in national masterbatch academic and technical exchange events indicates engagement with industry knowledge-sharing and product development trends in plastics coloration and additive compounding.
Sustainability and Environmental Initiatives
Longtuo’s public positioning emphasizes a new-type green plastic masterbatch project, indicating alignment with cleaner production and process efficiency themes in plastics manufacturing. The company’s defoaming and moisture-absorbing product lines are also relevant to sustainability in a practical sense because they support the processing of recycled PE and PP materials by reducing defects that can arise from moisture contamination.
The company’s reported recognition as an innovation-focused SME and high-tech enterprise also suggests an emphasis on process modernization and product development rather than commodity-only production. In the broader plastics industry context, such technical upgrading is often associated with better dispersion efficiency, lower waste rates, and improved consistency in downstream conversion.
Quality Management and Certifications
Longtuo states that it has obtained ISO 9001 international quality management system certification. This certification is widely used in industrial manufacturing to formalize controls over production consistency, documentation, corrective action, and continual improvement.
The company also reports several official honors, including:
- National high-tech enterprise
- Shandong science-and-technology-oriented SME
- Shandong innovation-oriented SME
- Binzhou municipal digital workshop
These designations support its profile as a manufacturing company that combines conventional masterbatch output with formalized quality and industrial upgrading practices.
Financial Performance and Economic Impact
The company reports a registered capital of 51.755 million yuan, an occupied area of 100 mu, annual output capacity above 70,000 tons, and sales exceeding 200 million yuan. These figures indicate a substantial manufacturing footprint for a regional masterbatch producer and imply a meaningful role in local industrial employment and upstream/downstream supply chains.
Its production base in Wudi County contributes to the local plastics materials cluster by supplying masterbatch products used by film, pipe, molding, and cable processors. The company’s expansion has also been presented as part of a broader effort to improve domestic masterbatch manufacturing capability and reduce reliance on lower-value production structures.
Innovations and Future Outlook
Longtuo’s future development appears oriented toward product diversification, scale expansion, and production-line digitalization. This direction is consistent with broader masterbatch industry trends in which suppliers compete through tighter color control, more specialized functional additives, and the ability to serve recycled-polymer and packaging markets.
The company’s emphasis on twin-screw compounding, functional masterbatches, and technical service suggests continued movement toward higher-value formulations rather than only standard coloring products. Its export activity and participation in industry events further indicate an ambition to sustain growth across domestic and international plastics-processing markets.
References
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CPS+ eMarketplace. (n.d.). SHANDONG LONGTUO NEW MATERIAL CO., LTD.SHANDONG LONGTUO NEW MATERIAL CO., LTD.. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1034896Link