Introduction
Shandong Haona New Material Technology Group Co., Ltd. (山东浩纳新材料科技集团有限公司) is a Chinese manufacturer of plastic additives and related fine chemicals based in Qingzhou, Weifang, Shandong Province. The company was established in 2017 and grew out of Zibo Xiangling Industry and Trade Co., Ltd., founded in 2010; it is described as a production-oriented enterprise integrating research and development, manufacturing, sales, and service for new plastic auxiliaries. Its product profile places it within the plastics additives segment of the wider polymer industry, with a focus on calcium stearate, zinc stearate, barium stearate, PVC compound stabilizers, and PE wax.
The company’s reported production base in Qingzhou covers about 23,000 square meters, with a stated annual capacity of 20,000 tonnes. Its business is oriented toward downstream users of PVC and other polymer-processing sectors, including soft and rigid PVC products, rubber release agents, foundry coatings for shell molding sand, paints, and coatings. Public listings and provincial technology records also associate the company with environment-friendly heat stabilizer development and PVC stabilizer-related innovation, indicating a focus on products that support thermal stability and processing performance in polymer manufacturing.
History and Development
- The company traces its origins to Zibo Xiangling Industry and Trade Co., Ltd., founded in 2010, before being reorganized and expanded under the current name in 2017.
- To support larger-scale production, the business established a new plant in Qingzhou, which is presented in public listings as the company’s main manufacturing location.
- Provincial innovation records and patent filings show a continuing emphasis on environment-friendly stabilizer systems, including PVC organic composite heat stabilizers and related production methods.
Business Operations and Segments
The company operates as a manufacturer of specialty additives rather than a broad polymer producer. Its activities are centered on three closely related functions:
- Production of metal stearates, waxes, and PVC stabilizer systems.
- R&D and process development for stabilizer formulations designed to improve thermal resistance and processing behavior in PVC.
- Sales and service to industrial customers in plastics and adjacent sectors.
This positioning places the company in a supplier role within the plastics value chain, where additive performance affects extrusion, molding, surface quality, heat resistance, and long-term durability of finished products.
Products and Technologies
The company’s publicly listed product set includes the following major categories:
| Product category | Typical industrial role |
|---|---|
| Calcium stearate | Lubricant, acid scavenger, processing aid, and release agent |
| Zinc stearate | Lubricant and release additive in plastics and rubber |
| Barium stearate | Stabilizing and lubricating additive in polymer formulations |
| PVC compound stabilizers | Thermal stabilization during PVC processing |
| PE wax | Lubrication, dispersion, and surface-processing aid |
Technical records associated with the company indicate work on environment-friendly heat stabilizers and PVC organic composite heat stabilizer systems, which are intended to reduce thermal degradation during PVC processing by improving resistance to dehydrochlorination and associated discoloration or property loss. In practical terms, these additives are relevant to processes such as extrusion, calendaring, compounding, injection molding, and profile production, where stable melt behavior and consistent lubrication are essential.
The company is also described as using new monomer production equipment and processes and as being a producer of PVC super-dispersed compound stabilizers, including lead-salt and calcium-zinc systems in older product descriptions. Its more recent patent and innovation references suggest a visible shift toward environment-friendly stabilizer formulations, which aligns with broader industry movement away from legacy heavy-metal stabilizer systems in many applications.
Applications and End Markets
According to public company descriptions, the main application areas for Haona’s products include:
- Soft PVC products
- Rigid PVC products
- Rubber auxiliaries, especially release agents
- Shell-molding foundry sands
- Paints and coatings
These end markets reflect the role of additives as enabling materials rather than final products. In PVC processing, the company’s stabilizers and metal stearates support heat resistance, lubrication, and dispersion; in rubber and coatings, they serve as processing aids and functional auxiliaries.
Global Presence and Market Position
The company is headquartered in Shandong, one of China’s major chemical and materials manufacturing provinces, and its public profile is that of a regional specialty additives supplier rather than a multinational producer. Public industry and exhibition listings place the company in the plastics and rubber ecosystem, including presence in trade-directory style platforms associated with plastics exhibitions.
Provincial records also identify the company as a specialized and sophisticated small and medium-sized enterprise in Shandong’s industrial policy framework, with a 2024 listing showing it as a rechecked enterprise in that category. Earlier provincial and national technology programs also listed the company among science and technology-based SMEs and high-tech enterprises. These designations indicate recognized technical capability within its segment, even though the company does not publicly present itself as a large multinational brand.
Research and Development
The company’s patent and innovation footprint centers on PVC stabilizer chemistry*. Public patent records attribute to the company inventions such as **environment-friendly heat stabilizer and **production system of environment-friendly stabilizer concepts. Provincial innovation project records also reference an **environment-friendly new calcium-zinc high-efficiency* heat stabilizer designed to address the suppression of PVC thermal degradation during processing.
This R&D orientation is important in the additives business because formulators must balance:
- thermal stability,
- lubrication,
- dispersion,
- processability,
- and regulatory compatibility.
For PVC processors, such stabilization systems can influence color retention, surface finish, equipment fouling, and product lifespan.
Quality Management and Innovation Recognition
Several official and semi-official records indicate that the company has been recognized in China’s innovation and technology-enterprise system, including entries as a high-tech enterprise and a science and technology SME in Shandong. The company also appears in Shandong listings for technology-oriented and specialized enterprise programs.
These recognitions are consistent with a business model built around formulation know-how, process control, and application-specific additive design, which are central to competitiveness in the plastic additives market.
Sustainability and Environmental Initiatives
The company’s newer technical references emphasize environment-friendly stabilizers, especially calcium-zinc based systems and other PVC heat-stabilizing formulations. This direction reflects broader industry pressure to improve the environmental profile of PVC additives, particularly where legacy stabilizers have faced regulatory and market scrutiny.
In practical terms, the company’s sustainability-related positioning appears to focus on:
- substitution toward less hazardous stabilizer systems,
- improved processing efficiency in PVC manufacturing,
- and additives designed for modern compliance expectations in downstream plastic products.
Financial Performance and Economic Impact
Publicly available records identify the company’s registered capital as RMB 18.75 million and classify it as a limited liability company with a production-oriented business model. Its reported scale, annual output capacity, and product mix suggest a meaningful role in the regional supply chain for PVC processing additives and related materials.
The company contributes to the plastics industry by supplying functional additives that influence the manufacturability and performance of downstream products, especially in sectors that rely on stable and cost-effective PVC processing.
Innovations and Future Outlook
The company’s direction appears aligned with several continuing industry trends:
- replacement of older stabilizer systems with more environmentally oriented formulations,
- specialization in additive chemistry rather than commodity bulk materials,
- and incremental product development aimed at PVC processing efficiency and product consistency.
Its patent activity and technology-enterprise recognition suggest an emphasis on application-driven innovation rather than scale alone. In China’s plastics-additives market, this positions the company in a segment where formulation expertise, regulatory alignment, and customer-specific performance often matter as much as production volume.
References
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CPS+ eMarketplace. (n.d.). SHANDONG HAONA NEW MATERIAL TECHNOLOGY AND SCIENCE GROUP CO., LTDSHANDONG HAONA NEW MATERIAL TECHNOLOGY AND SCIENCE GROUP CO., LTD. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1031639Link