Introduction
Huzhou Euchemy New Materials Co., Ltd. (湖州优彩新材料股份有限公司) is a Chinese pigment and new materials manufacturer focused primarily on iron oxide pigments and organic pigments, with additional pigment lines serving coatings, inks, plastics, paper, concrete products, and related industrial applications. It is part of Euchemy Industry, which describes itself as a long-established pigment group founded in 2005 and active in the iron oxide pigment business since 1998; Huzhou Euchemy New Materials is one of the group’s core subsidiaries and a key operating base in Zhejiang Province.
The company is positioned within the broader plastics and coatings value chain as a supplier of coloring and functional additives used to impart stable, durable coloration and performance characteristics to polymer-based and construction materials. Its public materials emphasize a broad pigment portfolio, production and processing capacity of around 80,000 tons per year in one group description and an annual capacity exceeding 100,000 tons in a ChinaPlas profile, indicating that capacity figures vary by source and may refer to different periods or entity definitions. The company also reports quality, environmental, and occupational health certifications, reflecting the compliance expectations of industrial pigment supply for regulated end markets.
History and Development
Euchemy’s corporate history traces back to 1998, when it says it entered the iron oxide pigment industry, followed by the establishment of Euchemy Industry Co., Ltd. in 2005. The group then expanded through a series of entity formations, including Hangzhou Euchemy Co., Ltd. in 2008, Huzhou Youcan Pigments in 2011, and Huzhou Euchemy New Material Co., Ltd. in 2014.
A second major development phase is visible in the late 2010s and early 2020s. Euchemy states that Phase II production at Huzhou Euchemy New Material Co., Ltd. began in 2019, and that the Hunan Youcan New Material Co., Ltd. project started in 2022. Public Chinese-language company material also states that Huzhou Euchemy New Materials was founded in May 2014 with registered capital of RMB 63 million, and that the company’s second phase project began in July 2018, which suggests that different sources may be describing the subsidiary’s establishment and subsequent expansion milestones from different administrative perspectives.
Business Operations and Structure
Euchemy Industry describes Huzhou Euchemy New Materials as one of its principal operating companies alongside Hangzhou Euchemy Co., Ltd. and Hunan Youcan New Material Co., Ltd., with an additional equity interest in Hunan De Zhi Ju New Material Co., Ltd.. ChinaPlas materials identify the company as having three wholly owned subsidiaries plus one joint venture, underscoring a multi-entity structure used to support manufacturing and market reach.
The company’s public product and trade-show profiles show a business centered on industrial pigments rather than consumer plastics manufacturing. Its role in the plastics sector is mainly upstream-to-midstream: it supplies colorants and mineral-based pigment systems used by compounders, coating formulators, and plastic product manufacturers. The company says it serves both domestic and international customers, with one official Chinese profile stating that more than 60% of sales are exported.
Products and Technologies
Euchemy’s product portfolio includes several classes of iron oxide pigments, such as standard grade, micronized grade, heat-stable grade, granular grade, and economical grade variants, along with colors including red, yellow, black, orange, brown, green, and blue. The company also lists organic pigments, titanium dioxide pigment, and chrome oxide series among its solutions.
The technical relevance of these materials to plastics lies in their dispersion behavior, color strength, weather resistance, and thermal stability. Euchemy’s published descriptions highlight pigments used for plastics, coatings, inks, paper, friction materials, sheets/boards, catalysts, and concrete products, and an EPD record for iron oxide red describes the pigment as offering weathering and light fastness, with applications including plastic and other construction-related uses. That combination indicates a product mix aimed at performance-sensitive applications where color consistency, UV durability, and process tolerance are important.
The company also states that it operates a central laboratory to test products for specific application needs and recommend suitable pigment types to customers. In industrial pigment supply, this kind of application support is significant because final performance depends not only on chemistry but also on particle size distribution, surface properties, and compatibility with downstream polymer or coating systems.
Applications and End Markets
Euchemy’s stated end markets include:
- Plastics
- Paints and coatings
- Inks
- Paper and papermaking
- Concrete and construction products
- Friction materials
- Boards and sheets
- Catalysts
- Cosmetics and other new-material applications in ChinaPlas materials
For the plastics industry specifically, the company’s pigments are relevant to masterbatch producers, compounders, and finished goods manufacturers that require stable coloration and durability. Its pigment systems are therefore part of the broader materials infrastructure supporting packaging, building products, consumer goods, and industrial plastics, even though the company is not itself a plastics converter.
Global Presence and Market Position
Euchemy describes itself as one of the Chinese leading manufacturers in the pigment industry, and ChinaPlas materials state that its products hold an important position in the domestic market and have “significant influence” internationally. These claims are company-supplied rather than independently quantified, so they should be read as positioning statements rather than audited market-share data.
The company’s market footprint appears to extend beyond China through exports and international customer servicing, with official material noting sales to overseas customers and an EPD geographical scope that includes China, India, Europe, Hong Kong of China, and Russia for one iron oxide red declaration. The company also appears in industry exhibition listings, including CHINAPLAS and ChinaCoat, which is consistent with an export-oriented specialty materials business seeking visibility among plastics and coatings buyers.
Sustainability and Environmental Initiatives
Huzhou Euchemy New Materials states that it has obtained ISO 9001, ISO 14001:2015, and ISO 45001:2018 certifications, has achieved EU REACH registration, and has been recognized as a green factory and a high-tech enterprise in China. These credentials are relevant in the pigment industry, where environmental management, worker safety, and chemical compliance can strongly influence customer qualification.
An external Environmental Product Declaration for iron oxide red associated with Huzhou Euchemy New Materials identifies the pigment as a “sustainable pigment” and provides lifecycle-based environmental documentation under recognized standards. This does not by itself prove lower impact than all alternatives, but it does indicate that the company has engaged with formal environmental disclosure frameworks used in construction and industrial supply chains.
Financial Performance and Economic Impact
Publicly available company material states that Huzhou Euchemy New Materials has approximately 60 employees, occupies about 33 mu of land, produces 30,000 tons per year of iron-based oxide materials, and generates annual sales of more than RMB 200 million, with exports accounting for over 60% of sales. These figures suggest a mid-sized specialized manufacturer with substantial export exposure relative to its domestic base.
The company’s economic role is tied to the pigment supply chain rather than finished plastics output. By supplying colorants to coatings, plastics, and construction-material producers, it contributes to value-added manufacturing in both China and export markets, while also participating in industrial clusters in Zhejiang and Hunan through its subsidiary network.
Leadership and Corporate Governance
The company materials available in the search results do not provide a detailed leadership roster or board composition for Huzhou Euchemy New Materials itself. One trade-intelligence source lists a chief executive profile, but that material is not a primary company source and should be treated cautiously.
What can be stated with confidence is that the company operates under a multi-subsidiary structure within Euchemy Industry, with group-level management coordinating manufacturing, product development, and market activity across Zhejiang and Hunan. The company also indicates a professional service and R&D-oriented organization, including laboratory-based product selection support for customers.
Innovations and Future Outlook
Euchemy’s product mix suggests continued emphasis on pigment specialization, including micronized and heat-stable grades that are especially relevant where plastics and coatings require tighter processing windows or stronger performance under heat and weather exposure. Its focus on technical service and application testing indicates that competitiveness likely depends not only on raw material chemistry but also on formulation support and quality consistency.
Future development is likely to be shaped by three industry forces: export-market compliance, environmental documentation, and performance-driven colorant demand in plastics and construction materials. The company’s participation in major industry exhibitions and its published certifications suggest a strategy of maintaining visibility with international buyers while reinforcing compliance credentials.
Summary
Huzhou Euchemy New Materials Co., Ltd. is a specialized Chinese pigment manufacturer embedded in the plastics, coatings, and construction-material supply chain through its iron oxide and organic pigment portfolio. Its development path, export orientation, certification profile, and technical service model indicate a company built around industrial colorants rather than commodity plastics, with its competitive position resting on manufacturing scale, application support, and regulatory readiness.
References
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CPS+ eMarketplace. (n.d.). HUZHOU EUCHEMY NEW MATERIALS CO., LTD.HUZHOU EUCHEMY NEW MATERIALS CO., LTD.. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1027775Link