Introduction
HUANGSHAN JIAJIA FLUORESCENT MATERIAL CO., LTD (黄山加佳荧光材料有限公司) is a Chinese manufacturer specializing in daylight fluorescent pigments and related color materials for plastics, coatings, inks, and other industrial applications. The company is based in Shexian Circular Economy Park, Huangshan, Anhui Province, and operates as a manufacturing business within China’s specialty chemicals sector.
Founded in 2012, Jiajia has developed into a mid-sized specialist producer with a reported annual capacity of 10,000 tons of daylight fluorescent pigments, a portfolio spanning thermoplastic, thermosetting, water-based emulsion, and soluble color concentrate product families, and a stated product catalog of more than 200 variants. Public company descriptions also identify it as a national high-tech enterprise and note its role in setting industry standards for daylight fluorescent pigments in China.
In the plastics industry, fluorescent pigments are used to enhance visibility, branding, and color performance in applications such as plastic masterbatch, molded plastic goods, coatings, printing inks, color pastes, and stationery products. Jiajia’s business profile therefore sits at the intersection of specialty pigments, polymer coloration, and industrial additive supply, with export activity indicating participation in international markets as well as domestic Chinese supply chains.
History and Development
Jiajia was established on 13 September 2012 in Huangshan, Anhui, and its registered business scope has included the manufacture and sale of fluorescent coatings, fluorescent resins, and fluorescent pigments.
Several development milestones are evident in public records:
- The company was described in industry materials as serving the global marketplace with diversified daylight fluorescent pigments and color solutions by the time of its participation in trade exhibitions such as CHINACOAT.
- It reportedly expanded to an annual production capacity of 10,000 tons and a portfolio of 200+ products, indicating substantial process scaling for a specialty pigment producer.
- It was included in multiple Chinese innovation and technology programs, including lists of high-tech enterprises and technology-oriented small and medium-sized enterprises, reflecting continued recognition of its technical capabilities.
The company is also associated with ongoing applied research, including a Huangshan science and technology planning item on nanofluorescent pigment preparation and application in partnership with local universities, suggesting a development path tied to material innovation rather than only commodity production.
Business Operations and Segments
Jiajia is primarily a manufacturer rather than a trading company. Its registered business scope includes:
- Manufacture and sale of fluorescent coatings
- Manufacture and sale of fluorescent resins
- Manufacture and sale of fluorescent pigments
- Sales of chemical raw materials excluding hazardous chemicals
- Sales of hardware and electromechanical products
Its reported industrial classification places it in specialty chemical products manufacturing, with a more specific industry description related to art and craft pigment manufacturing.
The company’s operational focus is best understood as serving downstream colorant users in plastics and related sectors, where fluorescent pigments are typically compounded into polymer systems, masterbatches, coatings, or inks. Its export data indicate active cross-border shipment flows to markets including Vietnam, Pakistan, Mexico, India, Peru, and Ukraine.
Products and Technologies
Jiajia’s product line is centered on daylight fluorescent pigments, which are designed to provide intense visible color under daylight and UV-adjacent conditions. Public descriptions identify four main series:
- Thermoplastic fluorescent pigments
- Thermosetting fluorescent pigments
- Water-based emulsion fluorescent pigments
- Soluble color concentrate products
These categories are relevant to plastics processing because different resin systems and compounding routes require different thermal stability, dispersibility, and migration behavior. In practice, fluorescent pigments used in plastics must balance brightness with processing tolerance, shelf stability, and compatibility with polymer matrices, which is why specialist suppliers often offer multiple grades for distinct end uses.
The company has also been associated with patent activity, including a patent record for a formaldehyde-free fluorescent pigment for water-based ink naming the company as assignee. This suggests technical work on lower-emission or lower-toxicity pigment formulations, which is consistent with broader industry trends toward safer and more environmentally adapted colorant systems.
Jiajia’s product applications described in public sources include:
- Plastics
- Masterbatch
- Coatings
- Printing inks
- Color pastes
- Cultural and educational goods
Applications and End Markets
The company’s clearest plastics-related market is plastic coloration, especially where high-visibility effects are desired. Fluorescent pigments are commonly used in:
- Consumer plastic goods
- Promotional and safety products
- Colored masterbatch
- Coated plastic surfaces
- Printed polymer packaging and labels
Beyond plastics, Jiajia also serves coatings and inks, which broadens its exposure to industrial and consumer colorant demand. This multi-sector footprint is important because specialty pigment producers often depend on a mix of polymer, coating, and printing demand to stabilize utilization.
Global Presence and Market Position
Public trade data indicate that Jiajia has exported to a range of overseas markets, with notable activity in Vietnam and Pakistan, as well as shipments to Mexico, India, Peru, and Ukraine. Industry directory listings and exhibition profiles also present the company as active in international trade channels.
In competitive terms, Jiajia is one of several Chinese producers active in fluorescent pigment markets, alongside firms such as those mentioned in market directories and industry commentary. Available sources do not provide verified global market share figures, so the company should be characterized as a specialist regional and export-oriented manufacturer rather than assigned an unsupported ranking.
Sustainability and Environmental Initiatives
Available public records show that the company has been associated with formal management systems, including references to ISO 9001 and ISO 14001 certification in supplier listings. It has also appeared in local environmental and enterprise credit evaluations, indicating that it operates within China’s formal environmental compliance framework.
The company’s participation in a project on nanofluorescent pigments and its patent activity around formaldehyde-free formulations suggest some alignment with cleaner or more advanced materials development, although the scale and commercial impact of these initiatives are not publicly quantified. As with many pigment manufacturers, environmental performance is shaped by raw material handling, emissions control, wastewater treatment, and formulation choices, but detailed audited sustainability data were not found in the provided sources.
Financial Performance and Economic Impact
No audited financial statements were available in the provided sources. However, the company’s reported registered capital of RMB 25 million and paid-in capital of RMB 25 million indicate a fully funded legal capitalization at registration level.
Its economic role is visible in several ways:
- Employment demand in local recruitment notices for marketing staff, chemical technicians, and electrical engineers
- Participation in export trade and customs flows
- Recognition as a technology-oriented enterprise in provincial and national program lists
These signals indicate that Jiajia contributes to both local industrial employment in Huangshan and the wider specialty chemicals supply chain.
Leadership and Corporate Governance
Public records identify Wang Jimin (王济民) as the legal representative. The company is registered as an other limited liability company and is located in the Shexian market regulation jurisdiction.
Available materials do not provide a full board or management structure. Industry and corporate directory references suggest a governance model typical of Chinese privately held manufacturing firms, with operational leadership centered on founder-management and functional technical teams.
Innovations and Future Outlook
Jiajia’s future position is likely to depend on three factors:
- Continued demand for high-visibility colorants in plastics and coatings
- Product adaptation toward water-based, formaldehyde-free, and lower-emission formulations
- Ongoing process and quality improvements to support export markets and technical customers
The company’s inclusion in technology-enterprise lists and its cooperation links with academic institutions suggest that innovation remains a meaningful part of its strategy. For fluorescent pigment manufacturers, future competitiveness typically depends on regulatory compliance, color performance consistency, dispersibility in polymers, and the ability to tailor grades for masterbatch and coating systems.
Summary
HUANGSHAN JIAJIA FLUORESCENT MATERIAL CO., LTD is a Chinese specialty chemical manufacturer focused on daylight fluorescent pigments for plastics, coatings, inks, and related markets. Since its founding in 2012, it has built a product portfolio spanning multiple pigment systems, expanded into export markets, and received recognition as a technology-oriented enterprise.
Its significance in the plastics industry lies less in scale than in specialization: it supplies colorants that enable high-visibility and decorative effects in polymer applications, while also participating in technical development around advanced and potentially lower-emission pigment formulations.
References
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CPS+ eMarketplace. (n.d.). HUANGSHAN JIAJIA FLUORESCENT MATERIAL CO., LTDHUANGSHAN JIAJIA FLUORESCENT MATERIAL CO., LTD. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1015283Link