Introduction
DONGGUAN HAILERUI CHEMICAL CO., LTD. (also styled Dongguan Hailerui New Material Co., Ltd.) is a Chinese inorganic pigment manufacturer based in Hengli Town, Dongguan, Guangdong Province. The company’s core business centers on pigments such as ultramarine blue, titanium yellow, cobalt blue, cobalt green, zinc iron yellow, and related specialty colorants used in plastics, rubber, silicone, coatings, inks, and art pigments.
Hailerui positions itself as a production-oriented supplier emphasizing stable supply, consistent quality, and customized pigment solutions, with export activity and participation in major coatings and plastics exhibitions indicating an outward-facing market strategy. Its industry profile is reinforced by reported ISO 9001 quality certification, membership in the China Coating and Pigment Industry ecosystem, and product compliance claims including REACH, SGS, FDA, and EN71 on third-party marketplace listings.
History and Development
Hailerui’s public company materials indicate that the business originated in 2006, while one industry note states the company’s pigment-related activity traces back to 1994. The discrepancy likely reflects a distinction between the broader business origins and the formal establishment of the current corporate entity; the available sources do not fully resolve this point.
Key milestones reported in public-facing materials include:
- Founding and expansion into inorganic pigments: the company developed around pigment research, development, and application, later focusing on a defined range of inorganic colorants.
- Quality system certification: the company reports having obtained ISO 9001 certification and operating under formal quality-management procedures.
- International market development: marketplace and sourcing-platform profiles describe Hailerui as an exporter with overseas business experience and globally compliant product claims.
Business Operations and Segments
Hailerui appears to operate primarily as a manufacturer rather than a downstream processor or branded consumer-products company. Its business model is centered on producing and supplying pigment materials for industrial customers in plastics and adjacent sectors.
Its publicly described operating characteristics include:
- Custom formulation capability for customer-specific appearance and performance requirements.
- Industrial supply focus on stable quality and stable pricing, which is important in commodity-adjacent pigment markets where batch consistency affects end-product color performance.
- Domestic and international sales channels, with separate contacts listed for Chinese and export business.
Products and Technologies
The company’s product portfolio is concentrated in inorganic pigments. Publicly listed products include:
- Ultramarine blue
- Titanium yellow
- Cobalt blue
- Cobalt green
- Zinc iron yellow
- Copper chrome black
A technical safety data sheet identifies Ultramarine Blue as one of its supplied products and confirms the company as the supplier for that material. Public product descriptions also state that the firm has introduced advanced production and testing equipment, although the sources do not specify the exact equipment models or process lines.
From an industry standpoint, pigments of this type are typically valued for:
- Color strength and shade control
- Heat and weather resistance
- Dispersion behavior in polymers and coatings
- Batch-to-batch consistency, which is especially important in plastic compounding and masterbatch applications
Applications and End Markets
Public materials identify several end-use sectors served by Hailerui’s pigments:
For the plastics industry specifically, inorganic pigments are used in masterbatch, colored resin compounds, and molded or extruded parts where thermal stability and color retention are important. The company’s product mix suggests relevance to applications requiring durable coloration rather than highly specialized effect pigments.
Global Presence and Market Position
Hailerui is headquartered in Hengli Town, Dongguan, a major manufacturing cluster in Guangdong Province, which places it within one of China’s densest industrial supply chains for polymers, additives, and color materials. Its presence in international exhibition directories for CHINAPLAS and CHINACOAT indicates active participation in trade-fair channels that are important for business development in the plastics and coatings industries.
Third-party marketplace listings describe the company as an export-capable pigment manufacturer with reported annual export revenue in the range of US$5 million to US$10 million and a workforce listed at 101–200 people; these figures should be treated as platform-reported estimates rather than audited disclosures.
Sustainability and Environmental Initiatives
The available sources do not provide detailed environmental, energy, or emissions disclosures. However, the company’s marketing language emphasizes environmentally compliant products and standards-based quality management, and its products are presented as meeting multiple compliance or test frameworks on marketplace listings.
For pigment manufacturers, environmental performance typically involves:
- control of dust and particulate emissions
- management of heavy-metal-related compliance in pigment chemistry
- wastewater and solid-waste handling
- alignment with customer and export-market regulations such as REACH
Because the public record available here does not include audited sustainability reporting, any broader environmental assessment would require direct corporate disclosure or regulatory filings.
Financial Performance and Economic Impact
No audited financial statements were available in the supplied sources. Public marketplace profiles, however, indicate that Hailerui participates in export markets and commercial pigment distribution, suggesting a role as a specialized supplier in China’s industrial color-materials supply chain.
Its economic relevance lies in the support it provides to downstream manufacturing sectors that depend on stable pigment supply for plastics, coatings, rubber goods, and related products.
Leadership and Corporate Governance
Public contact information lists Liu Fenghua as a key domestic-business contact and identifies a separate international-business contact, Mr. Wu. The available sources do not provide a full board structure, shareholder registry, or formal governance profile.
The company reports ISO 9001 quality certification and controlled production management, which suggests a process-oriented internal governance framework, although this is not equivalent to public corporate governance disclosure.
Innovations and Future Outlook
Hailerui’s future prospects are likely tied to several industry trends:
- continued demand for stable-color inorganic pigments in plastics and coatings
- customer pressure for regulatory compliance and traceability in export markets
- increasing preference for suppliers able to offer customized pigment performance
- trade-show driven business development in China’s plastics and coatings ecosystems
The company’s established presence in industrial exhibitions, combined with its focus on standardized quality and customized product development, suggests a strategy aimed at defending niche competitiveness in a technically demanding but fragmented pigment market.
Summary
Dongguan Hailerui Chemical Co., Ltd. is a Dongguan-based manufacturer specializing in inorganic pigments for plastics and related industries. Its public profile is defined by product breadth in industrial colorants, quality-system positioning, export participation, and a market role focused on stable supply and application-specific customization.
References
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CPS+ eMarketplace. (n.d.). DONGGUAN HAILERUI CHEMICAL CO., LTD.DONGGUAN HAILERUI CHEMICAL CO., LTD.. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1014422Link