PENGLAI XINGUANG PIGMENT CHEMICAL CO., LTD.

Introduction

Penglai Xinguang Pigment Chemical Co., Ltd. (蓬莱新光颜料化工有限公司) is a Chinese pigment manufacturer based in Penglai, Shandong Province, with a product portfolio centered on organic and inorganic colorants for industrial applications. The company presents itself as an integrated producer combining development, production, and services, and it reports an annual pigment capacity of 20,000 tons across five major series and more than 50 varieties.

The company’s pigments are used in coatings, inks, plastics, rubber, building materials, and coating-printing applications, with export sales accounting for a substantial share of output and reaching Europe, the Americas, and Southeast Asia. In plastics, its role is that of a colorant supplier, serving processors that require consistent shade, dispersibility, and processing stability in colored compounds and masterbatches.

History and Development

Penglai Xinguang Pigment Chemical Co., Ltd. states that it was founded in 1975, making it a long-established participant in China’s pigment industry. Company materials also indicate that it developed a dedicated pigment chemical institute, which has been used to support continuous product development and new product launches.

A later official local government document indicates that the enterprise had an original site in Penglai and was relocated in 2011 to the Penglai Chemical Industry Park, reflecting a major site and compliance-related development in its corporate history. The company has also appeared repeatedly in CHINAPLAS and CHINACOAT exhibitor materials, underscoring its continued participation in the industrial coatings and plastics supply chain.

Business Operations and Segments

The company describes its operations as centered on pigment manufacture, with in-house R&D and production capabilities supporting both domestic sales and exports.

Its principal business characteristics include:

• Manufacturing focus on pigments and pigment intermediates for industrial coloration.
• Integrated development and production, supported by a dedicated pigment chemical institute.
• Export orientation, with the company stating that around 60% of output is exported.
• Industry servicing for downstream sectors such as coatings, inks, plastics, and rubber.

The company also reports self-operated import and export rights, which is significant for a medium-sized Chinese specialty chemicals producer because it allows direct participation in international trade channels without relying entirely on intermediaries.

Products and Technologies

Penglai Xinguang’s product family is organized into five broad pigment series, including phthalocyanine, organic yellow, organic red, chrome yellow, and molybdenum chrome red pigments. Other company materials also reference products such as Chinese blue, iron blue, phthalocyanine green, and related colorants.

The company’s pigment range is designed for:

• Coatings, including architectural and industrial formulations.
• Printing inks and coating-printing pastes.
• Plastic products and plastic coloration systems.
• Rubber and related compounding applications.
• Building materials and other industrial coloring uses.

From a technical standpoint, the company’s positioning suggests a focus on pigments that must meet downstream requirements for color strength, dispersion behavior, heat resistance, and batch-to-batch consistency, particularly in plastics and coatings where process conditions can affect shade and performance. Its repeated emphasis on an R&D institute and continuous product development indicates that formulation support and product adaptation are part of its operating model.

Applications and End Markets

The company’s stated end markets are broad, but its core industrial customers appear to be in the following areas:

One company product page also states that, in some export markets, pigments may be used in fungicide-related and cosmetic colorant applications, although these uses appear supplementary rather than central to the company’s profile.

Global Presence and Market Position

Penglai Xinguang reports that approximately 60% of its products are exported to overseas markets, including Europe, North America, and Southeast Asia. This export share indicates that the company operates beyond the domestic Chinese market and participates in international pigment trade channels.

Public exhibitor listings describe the company as a professional pigment manufacturer with a long operating history and a capacity of 20,000 metric tons per year. Industry-related materials also suggest that it is recognized as a specialized supplier in the pigment segment rather than a broad chemicals conglomerate.

Sustainability and Environmental Initiatives

The company has reported certification to ISO 9001:2015, ISO 14001:2015, and GB/T 45001-2020, indicating formal systems for quality management, environmental management, and occupational health and safety. These certifications are relevant in pigment production, where process control, effluent handling, dust management, and worker protection are important operational concerns.

Local government records also show the company included in environmental regulatory documentation for water-environment重点排污单位 lists in Yantai, which suggests that its operations are subject to closer environmental oversight. That does not by itself indicate non-compliance, but it does place the company within the regulatory context typical of chemical manufacturing in China.

Financial Performance and Economic Impact

The company does not publicly disclose detailed revenue or profit figures in the sources reviewed, so its financial scale cannot be precisely quantified from available material. Available information instead points to its economic footprint through manufacturing capacity, employment, and export activity.

The company reports more than 350 employees and a production base of 120,000 m², indicating a meaningful regional industrial presence in Penglai. Its export activity also implies a continuing role in foreign trade and in the supply of specialty pigments to downstream manufacturers.

Leadership and Corporate Governance

Publicly available materials identify the company as a Chinese manufacturer with independent export rights and a formalized management structure, but detailed board-level governance disclosures are limited in the reviewed sources. Local government documents identify Zheng Hongyu as the legal representative in one filing, which provides a limited point of reference for corporate leadership.

Innovations and Future Outlook

The company’s stated emphasis on pragmatic innovation, science and technology, and continuous improvement suggests a business strategy oriented toward product refinement rather than simple scale expansion. The existence of a pigment chemical institute and repeated new-product references indicate a continuing focus on pigment development and application support.

For the plastics industry, the company’s future relevance is likely to depend on several factors:

• Demand for stable, high-performance colorants in plastic compounds and masterbatches.
• Ongoing compliance with environmental and occupational standards in pigment production.
• The ability to maintain export competitiveness across price-sensitive global markets.
• Product adaptation for changing formulation requirements in coatings, inks, and plastics.

Summary

Penglai Xinguang Pigment Chemical Co., Ltd. is a long-established Shandong-based pigment producer with a broad industrial colorant portfolio, export-oriented sales, and a documented presence in plastics-related supply chains. Its significance in the plastics industry lies less in polymer production than in supplying the pigments that enable coloration and performance in plastic products, compounded materials, and related industrial applications.

References

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  CPS+ eMarketplace. (n.d.). PENGLAI XINGUANG PIGMENT CHEMICAL CO., LTD.PENGLAI XINGUANG PIGMENT CHEMICAL CO., LTD.. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1003650Link