Introduction
ZUXING NEW MATERIALS CO., LTD. (长沙族兴新材料股份有限公司) is a Chinese functional metal-powder and aluminum pigment manufacturer headquartered in Changsha, Hunan Province, with operations centered in Ningxiang High-tech Zone and Jinzhou Development Zone. The company focuses on the research, development, production, and sales of fine spherical aluminum powder and aluminum pigments, placing it within the non-ferrous metal functional powder materials segment of the broader plastics, coatings, inks, and industrial materials value chain. Its product portfolio also extends to aluminum paste, vacuum metallized pigment, water-borne aluminum pigment, pigment powder, and specialty formulations for plastics and inks, indicating a technical emphasis on surface effects, dispersion control, and application performance rather than commodity metal supply.
The company was established in 2007 and developed into a multi-base organization with wholly owned subsidiaries in Hunan, Xiangxi, Changsha, and Qujing, supporting coordinated production and market development. By 2026, it had listed on the Beijing Stock Exchange and expanded financing for new capacity and product upgrades, including projects for high-purity fine spherical aluminum powder, high-performance aluminum pigment for powder coatings, and aluminum silver paste technology improvement. Industry profiles and company materials describe Zuxing as a specialist in metallic pigment technology with integrated capabilities spanning core raw-material preparation, pigment processing, and downstream application-oriented product development.
History and Development
Zuxing New Materials was founded in 2007 in Changsha, Hunan, and later became a joint-stock company in the course of its corporate development. Early public materials identify the company as a producer of metallic aluminum pigments with a factory base in Changsha’s Jinzhou Development Zone and a manufacturing platform built around industrial-scale pigment production.
Several development milestones stand out:
- The company built a manufacturing footprint that industry exhibition materials described as including a 40,000-square-meter factory on 150,000 square meters of land, with annual capacity exceeding 6,000 metric tonnes of aluminum pigments.
- It developed a portfolio of proprietary technical capabilities, including fine spherical aluminum powder preparation, precise classification, flaking, resin coating, water-based formulation, vacuum aluminum plating, and powdering technologies.
- In 2026, Zuxing completed its listing on the Beijing Stock Exchange, an event that also marked a new phase of capital-market visibility and expansion financing for capacity growth and product upgrading.
Business Operations and Segments
Zuxing operates as a manufacturer rather than a trading intermediary, with business centered on industrial B2B supply of aluminum pigments and related functional powders. Public filings and company descriptions place its main business in the application research and product development of micro-fine spherical aluminum powder and aluminum pigments for non-ferrous metal functional powder materials.
Its operating model combines:
- In-house material development and formulation
- Production of a broad set of metallic pigment products
- Sales to coatings, inks, plastics, and packaging-related customers
- Export activity through overseas channels and agents
The company also reports a multi-subsidiary structure that supports regional manufacturing and sales coordination.
Products and Technologies
Zuxing’s product lineup is built around aluminum pigment systems used to generate metallic appearance, reflectivity, and functional surface properties in formulated products. Public product listings include:
- Leafing aluminum paste
- Non-leafing aluminum paste
- Resin-coated aluminum paste
- Water-borne aluminum paste
- Aluminum pigment powder
- VMP aluminum suspension
- Aluminum pigment for plastics
- Aluminum pigment for inks
- Passivation-type aluminum pigment
- Colorful aluminum pigments
Technical and industry sources indicate that the company has accumulated multiple core processes, including:
- Fine spherical aluminum powder preparation
- Precise classification
- Flaking
- Resin coating
- Water-based formulation
- Vacuum aluminum plating
- Powdering
These capabilities are relevant to performance variables such as particle-size control, brightness, hiding power, floating behavior, dispersion stability, and compatibility with solvent-borne and water-borne systems. Company and exhibition materials also point to products tailored for plastics, inks, masterbatches, and related industrial formulations, suggesting that Zuxing serves application segments where pigment rheology and processing stability are critical.
Applications and End Markets
Zuxing’s products are used in sectors that require decorative metallic effects, functional light reflection, and controlled formulation behavior. Public materials identify demand from:
- Coatings and paints
- Plastics
- Inks
- Packaging materials
- Masterbatches
- High-end industrial and consumer products
Industry reporting further indicates that the company’s aluminum pigment and fine spherical powder products are used in automobiles, 3C electronics, and aerospace-related applications, where material consistency and appearance performance are especially important. The company’s own market communications also emphasize overseas customers and sales networks across multiple regions, including Europe, North America, Southeast Asia, the Middle East, and South Asia.
Global Presence and Market Position
Zuxing has developed an export-oriented presence alongside its domestic business. Trade databases and business profiles indicate shipments to markets including Pakistan, Vietnam, Sri Lanka, India, and Indonesia, with broader trade activity recorded through international supply chains. Company and exhibition materials also state that products are sold across China and exported to more than 20 overseas countries and regions through local agents.
Market commentary and investor materials have described Zuxing as a significant Chinese producer of aluminum pigments and fine spherical aluminum powders, with strong technical specialization and an integrated supply chain that includes core raw materials. According to company-related industry coverage, the business has positioned international markets as a key growth direction, particularly in mature overseas coatings markets and selected higher-end segments.
Research and Development
Research and development is central to Zuxing’s corporate identity. Public materials describe the company as maintaining seven core technologies related to aluminum powder and pigment production, and it has also been described as participating in the formulation of industry standards for aluminum pigments and coatings-related products.
The company’s R&D emphasis appears to focus on:
- Product stability and particle engineering
- Water-borne and low-odor formulations
- High-performance pigment systems for coatings and plastics
- Process integration from powder precursor to finished pigment
This technical focus supports its position in a segment where product differentiation depends on performance characteristics rather than bulk volume alone.
Sustainability and Environmental Initiatives
Company and exhibition materials state that Zuxing has received recognition as a National-level Green Factory, reflecting its stated progress in green, low-carbon development and intelligent manufacturing. Earlier exhibition materials also reported that the company had obtained ISO 9001 quality management certification and ISO 14001 environmental management certification.
These credentials suggest that environmental management and process control are important to its manufacturing profile, particularly because aluminum pigment production involves energy-intensive and chemistry-sensitive processing steps. At the same time, the company’s expansion into water-borne and low-odor product categories indicates alignment with broader industry demand for formulations that support lower-emission downstream applications.
Financial Performance and Economic Impact
Investor and market reports show revenue growth in recent years. One market summary reported operating revenue of 707 million yuan in 2024 and 796 million yuan in 2025, with net profit attributable to parent company shareholders of 81.83 million yuan in 2025. The company’s stock-market listing also raised capital for expansion projects, indicating continued investment in capacity and product upgrading.
Zuxing contributes economically through:
- Industrial manufacturing employment
- Export sales activity
- Support for downstream coatings, plastics, and ink supply chains
- Technology investment in specialty non-ferrous functional materials
Quality Management and Certifications
Public exhibition materials state that Zuxing has passed ISO 9001 and ISO 14001 certification. The company’s product positioning in high-performance pigments also implies a strong emphasis on batch consistency, particle control, and application testing, which are essential quality parameters in metallic pigment manufacturing.
Innovations and Future Outlook
Zuxing’s development trajectory suggests a strategy built on product upgrading, capacity expansion, and international market growth. The projects financed around its 2026 listing are oriented toward higher-value product categories, including high-purity fine spherical aluminum powder, powder-coating pigments, and aluminum silver paste upgrades.
Its future competitiveness is likely to depend on several industry dynamics:
- Demand for premium metallic effects in coatings, plastics, and inks
- Expansion of water-borne and lower-emission formulations
- Supply-chain control over core raw materials
- Continued improvement in export reach and customer qualification cycles
References
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CPS+ eMarketplace. (n.d.). ZUXING NEW MATERIALS CO.,LTD.ZUXING NEW MATERIALS CO.,LTD.. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1032935Link