Introduction
Guangdong Reborn Intelligent Equipment Technology Co., Ltd. (广东瑞邦智能装备科技有限公司) is a Chinese manufacturer of automation and post-press equipment for the plastics, packaging, label, and related converting industries. The company belongs to the Reborn group of enterprises, which reports founding in 2003 and describes itself as a comprehensive automation equipment solution provider focused on independent research and development, production, sales, and service.
Reborn’s product portfolio, as described by the company, includes lithium battery equipment, digital die-cutting equipment, laser die-cutting equipment, and flexographic printing in-line hot stamping and die-cutting equipment, indicating a specialization in precision converting and finishing systems rather than in commodity polymer production. The company’s stated application areas include the lithium battery industry, cigarette packs, and soft-pack packaging, placing it within the broader industrial equipment segment that serves plastics conversion, printed packaging, and advanced manufacturing workflows.
The company is headquartered in Shenzhen, Guangdong Province, with a manufacturing presence also identified in Longchuan County, Heyuan City. Public records indicate that the Guangdong entity was established as part of an investment project by Shenzhen Reborn Precision Machinery Co., Ltd., with a reported contract investment of RMB 300 million and operations centered on the research and production of self-adhesive printing machines and computerized label printing machines.
Reborn presents itself as a technology-driven enterprise with a substantial intellectual-property base, stating that it holds nearly 80 patents in China and nearly 10 foreign patents, and that it has been recognized as a national high-tech enterprise and a specialized and sophisticated “little giant” enterprise in Guangdong Province. On Chinaplas’ eMarketplace, the company is listed as a plastics and rubber supplier and is identified with the certification “Shining Niche” Company, reflecting its positioning as a specialized industrial equipment supplier within the plastics and packaging ecosystem.
History and Development
Reborn states that it was founded in 2003 and built its business around automation equipment with independent R&D at the core. Over nearly two decades of development, the group has expanded into multiple legal entities, including Shenzhen Reborn Precision Machinery Co., Ltd., Shenzhen Reborn Intelligent Equipment Technology Co., Ltd., and Guangdong Reborn Intelligent Equipment Technology Co., Ltd., each handling related but differentiated product lines.
A major expansion milestone occurred in 2018, when Guangdong Reborn Intelligent Equipment Technology Co., Ltd. was established in the Longchuan (Heyuan) industrial transfer park with a reported project investment of RMB 300 million. Local government reporting states that the project was designed for the R&D and manufacture of printing machinery such as label printing equipment.
By 2022, the company had been included in Guangdong’s recognized high-tech enterprise list, and later records show a name-change filing among Guangdong’s 2026 batch of proposed renamed high-tech enterprises, confirming continued government-recognized technology status. Company materials also indicate that Reborn’s product range had broadened over time to more than 60 equipment models across four self-developed product categories, supported by a manufacturing base of about 30,000 square metres and a workforce of more than 160 employees.
Business Operations and Segments
Reborn operates as a vertically integrated equipment supplier, combining R&D, manufacturing, sales, and after-sales service. Its business model is centered on customized automation systems for industrial customers, especially where precision cutting, printing, and finishing are required.
The company’s operational footprint includes:
- Headquarters and corporate functions in Shenzhen.
- Manufacturing and industrial development in Longchuan, Heyuan.
- Multi-entity structure spanning precision machinery and intelligent equipment subsidiaries.
Its market reach extends across China and overseas. Company information states that its products are sold in more than 30 provinces and autonomous regions in China and exported to markets including Japan, South Korea, India, Thailand, Russia, Malaysia, Vietnam, Bangladesh, Turkey, Pakistan, the United Kingdom, France, Germany, Portugal, the Czech Republic, Brazil, and Argentina.
Products and Technologies
Reborn’s equipment portfolio is concentrated in post-press and converting automation with applications that overlap packaging, labels, and film-based materials. The company highlights four principal self-developed product families:
- High-speed hot stamping and die-cutting machines
- Modular flexographic printing machines
- Digital plotter and digital laser machines
- Digital UV embellishment and finishing systems for die-cutting, stamping, and decoration processes
The technical emphasis is on precision registration, automated finishing, and integrated workflow efficiency rather than on basic extrusion or resin processing. Such systems are typically used to combine operations such as printing, hot stamping, die-cutting, and embellishment in a single line, reducing handling steps and improving throughput in label and packaging production.
Public descriptions of the company’s Guangdong entity also mention the manufacture of self-adhesive printing machines and computerized label printing machines. This suggests a product scope that supports pressure-sensitive label production, a segment closely linked to plastics films, laminates, and packaging substrates.
Applications and End Markets
Reborn’s disclosed end markets indicate a concentration in sectors requiring high-precision converting equipment:
- Lithium batteries: automation equipment supporting battery-related production workflows.
- Labels and packaging: self-adhesive printing, label printing, and finishing machinery.
- Cigarette packs and soft packs: equipment for decorated packaging and post-press finishing.
- Optical and specialty materials: company and exhibition references indicate participation in packaging and converting events, consistent with broader converting applications.
The company’s technology is relevant to the plastics industry because many of its customers process films, laminates, adhesive-backed materials, and flexible packaging substrates rather than rigid molded parts. Its position is therefore closer to the plastics converting and packaging machinery segment than to upstream polymer manufacturing.
Global Presence and Market Position
Reborn describes itself as a supplier with a customer base spanning most Chinese provinces and multiple overseas markets, indicating a business model that combines domestic industrial demand with export-oriented sales. Participation in international trade fairs and industry platforms, including Chinaplas and other packaging exhibitions, supports that positioning.
On Chinaplas’ eMarketplace, the company is categorized as a plastic-rubber supplier and marked as a “Shining Niche” Company, which suggests recognition as a specialized equipment maker rather than a mass-market generalist. The available sources do not provide audited market-share data, so its competitive position is best understood as a specialized mid-sized industrial equipment provider with a technology-led niche in label and packaging automation.
Sustainability and Environmental Initiatives
The available sources do not disclose a detailed sustainability report or quantified emissions data. However, Reborn’s equipment focus on digital die-cutting, laser die-cutting, and integrated finishing implies process efficiencies that can reduce waste, setup time, and manual handling in packaging conversion workflows.
Because the company operates in packaging-related equipment, its environmental profile is shaped indirectly by the performance of the systems it sells, especially where automation can support material efficiency, shorter production runs, and lower scrap rates. No source provided here supports a claim of specific circular-economy programs, renewable-energy targets, or verified lifecycle disclosures, so those areas remain undocumented in the public material reviewed.
Financial Performance and Economic Impact
No audited revenue, profit, or export-value figures were provided in the available sources. The clearest economic indicators are the reported RMB 300 million investment project in Longchuan, the company’s employment base, and its manufacturing footprint of about 30,000 square metres.
At the regional level, the company contributes to equipment manufacturing employment and to the industrial upgrading of Guangdong and Heyuan through the development of automation and printing machinery. Its government-recognized technology status also indicates participation in China’s broader strategy of supporting specialized equipment manufacturers and advanced manufacturing clusters.
Leadership and Corporate Governance
The provided sources do not identify the company’s full board structure or senior executive roster. The corporate structure, however, indicates a group-based governance model with multiple related legal entities under the Reborn name.
The company’s public profile emphasizes independent R&D, patent ownership, and specialized manufacturing competence as core management priorities. Available records also show continuing government recognition as a high-tech enterprise, which typically reflects sustained technical capability and compliance with classification standards used in China’s innovation policy framework.
Innovations and Future Outlook
Reborn’s innovation profile is anchored in self-developed equipment platforms, patent accumulation, and cross-application engineering for labels, packaging, and battery-related manufacturing. The company’s reported model breadth and export footprint suggest a strategy built on product modularization and customized automation for different customer requirements.
Future development is likely to depend on several factors that shape the broader plastics and packaging equipment market:
- demand for higher automation and shorter changeover times in converting lines;
- growth in premium label decoration and value-added packaging;
- continued adoption of digital finishing and laser-based processing;
- export competitiveness amid intense price and technology competition in industrial machinery.
Given its niche focus, Reborn’s longer-term prospects will likely depend on maintaining technical differentiation in high-precision finishing systems and expanding its role in adjacent automation applications serving packaging and flexible materials.
Summary
Guangdong Reborn Intelligent Equipment Technology Co., Ltd. is a specialized Chinese equipment maker focused on automation, label printing, and post-press converting systems for packaging and related industries. Its development from a 2003-founded technology business into a multi-entity industrial equipment group reflects the growth of China’s specialized machinery sector, particularly in Guangdong’s manufacturing ecosystem.
References
- •
CPS+ eMarketplace. (n.d.). GUANGDONG REBORN INTELLIGENT EQUIPMENT TECHNOLOGY CO., LTD.GUANGDONG REBORN INTELLIGENT EQUIPMENT TECHNOLOGY CO., LTD.. CPS+ eMarketplace. https://www.chinaplasonline.com/eMarketplace/ExhibitorInfo?CompId=1026263Link